10 Ways to Reduce the Innovation Failure Rate
How innovation goes wrong
I encounter in practice so many people struggling with innovation. It’s has so many pitfalls. Here’s a list of five reasons why innovation goes wrong in daily practice at so many companies all over the world.
- Our short-term mindset rules. Your company focuses on getting results next quarter, as your shareholders demand profits today. In this way money and resources are dedicated to sales & marketing, instead of innovation.
- Create momentum for your innovation project at the start….